Dubberly may not be close to an ocean, but providing BEACH WHITE sand is no problem for the U.S. Silica plant located there. A new product, BEACH WHITE™, has been developed for a new collegiate sport, volleyball.
"Through a partnership, we have worked cooperatively with the NCAA (National Collegiate Athletic Association) to develop the recently-published official guidelines for Division I and Division II Women's Sand Volleyball, the newest collegiate sport to be approved by the NCAA," said George Dodson, Marketing Manager for U.S. Silica.
"AVCA (American Volleyball Coaches Association) knew that U.S. Silica is a leading producer of silica sand and asked USS to help them develop a sand guideline for collegiate women's sand volleyball," Dodson continued.
Collegiate Volleyball, a new NCAA sport, will begin in Spring 2012 for Divisions I and III.
Volleyball has grown by more than 25 percent in the last two years and more than 300,000 girls under the age of 18 are participating in the sand sport (according to the 2009 Sporting Goods Manufacturing Association's research).
With the first varsity season in women's sand volleyball to begin in 2012, the AVCA enlisted the assistance of U.S. Silica to research optimal sand characteristics and develop guidelines for volleyball sand court construction.
"After many user interviews, site and sand evaluations, the guidelines were created to ensure the construction of exemplary sand volleyball courts throughout the country with consistent and similar characteristics," Dodson said.
In accordance with the NCAA rules, there are several factors schools and universities must consider when selecting the right sand for a court.
According to Dodson, sand should be clean, round to subangular in shape and intermediate in size.
For outdoor courts, the sand should drain adequately in event of inclement weather, a general parameter being within 30 minutes.
Whiter sand is suggested for outdoor play as it reduces relative heat gain.
There are currently 10 U.S. Silica locations that manufacture BEACH WHITE Volleyball Sands, one is located in Dubberly.
Built in 1971, the Dubberly plant of U.S. Silica currently employs approximately 15 people.
"We have no plans on reducing nor closing," Dodson said. "We expect to continue the plant operation for the next 40 years."