Minden Press-Herald

Friday
Aug 29th

Don’t Make Deals

The old saying, "Everyone loves a deal," might not be as true as once thought. The advertising industry is notorious about cutting deals — perhaps to their own detriment.

Newspapers typically place their rates on a "rate card." It contains pertinent information, along with the newspaper's "open rate" — the amount the ad would cost if no "deal" was in place.

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