Developed as an answer to the surrounding Black Friday and Cyber Monday, American Express-sponsored Small Business Saturday focuses on consumer support for small, locally-owned businesses. The second annual event was held across the country this past Saturday.
"On November 26, we're asking millions of people to Shop SmallSM at their favorite local stores and help fuel the economy," Small Business Saturday's website (smallbusinesssaturday. com) read. "When we all shop small, it will be huge."
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