Minden Press-Herald

Sep 18th

LHSAA sponsorship program started in the ‘80’s

If you have been to an official LHSAA event at any point in the last 20 years, there is no doubt that you have seen sponsorship signage on or near the field of play and have heard us thank our generous corporate sponsors for their contributions. Without these sponsorships, none of those events would have been possible.

The LHSAA sponsorship program has grown and evolved since its inception in the 1980s, when the Association made a bold maneuver by forging the first-ever national corporate sponsorship agreement with the emerging sports drink powerhouse, Gatorade, which agreed to become the title sponsor of the Louisiana state football championship. Formerly known as the Gatorade Superdome Classic, the championship event served as a precursor for a heightened emphasis on securing partnerships for LHSAA programs and events.

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