During the 2013 Lt. Governor's Tourism Summit, Senator Robert Adley, District 36, was awarded a "Governmental Friend of Tourism" award for his leadership in advocating for tourism during the 2012 legislative session.
The three-day summit, which was held in Lake Charles, had more than 400 attendees, one of which was Lynn Dorsey, Executive Director of Webster Parish Convention and Visitors Bureau.
"It was wonderful to see Senator Adley's efforts recognized," Dorsey said. "We are fortunate to have great leaders and elected officials in the area. Not everyone understands the importance of tourism and they do."
Lt. Gov. Jay Dardenne delivered the summit's keynote address, discussing the tourism successes from the past year and talking about what is to come in 2013.
"I learned some interesting facts at the summit," Dorsey said. "For every dollar the Louisiana Office of Tourism puts into their advertising budget, there is a $7 return. That is truly an investment in Louisiana."
Dorsey said the summit also offered her the opportunity to exchange ideas with other tourism bureaus.
"Seeing what others are doing and seeing how far tourism has come in Louisiana is very inspiring," she said. "Plus, I got to see the new state tourism campaign, which is amazing."
The state's 2013 marketing campaign is centered on music. Print ads showcase tongue-in-cheek copy such as "No America, we will not turn that music down" or "Enjoy some fresh Louisiana jam."
"The ads in this campaign are unlike any we have had before to promote our state," Dardenne said in a news release. "We're excited to start the campaign in the spring and as a result, we expect folks to book their music adventure in Louisiana."