A call to help other non-profits is being answered by playing a popular video game, "Call of Duty."
Charles Bell, founder of Game Warriors, Gaming for a Cause, decided his fourth event should benefit veterans of America's armed forces.
"I had been asked if we had ever thought about doing something for our troops," Bell said. "So I started research on charities for veterans. The first one that popped up was C.O.D.E. (Call of Duty Endowment)"
According to their website, Call of Duty Endowment is a non-profit public benefit corporation which helps soldiers transition to civilian careers after their military service.
Call of Duty Endowment focuses its resources on assisting organizations that provide job placement and training to veterans, as well as engaging the media and public forums to raise awareness about the issue.
"I thought that it would be a perfect fit for our group," Bell said. "I talked about it to the rest of my group and we started planning a Call of Duty tournament."
Because this is the first C.O.D.E. game-a-thon, Bell decided to use a small test group of participants.
Bell and two other founders of Game Warriors will accept pledges and donations based on how many hours of game play the three participants complete.
"Pledges are like that of a walk-a-thon or bike-a-thon, where people can pledge "X" amount of money per hour of actual game play," Bell said. "We'll be playing one continuous game of Call of Duty: Black Ops 2."
Based on the Guinness Book of World Records rules, Bell said the participants are allowed a 10-minute break for every hour of game play completed.
The 10-minute breaks can be saved and used at a later time.
"Just the actual game play counts to the pledges," Bell said. "We hope to get a lot of pledges for this worthy program, which helps with job training and placement for our veterans."
The game-a-thon will be held at Express Mart #1, located at 2198 Hwy 532, and start at 6 p.m. on Friday, March 1 and last until participants can't continue or until Sunday, March 3.
"If it is successful we plan to do more game-a-thons that are open to the public to participate in," Bell said.
According to the Call of Duty Endowment's website, Activision Blizzard launched the organization in October 2009, with a commitment to donate and raise millions of dollars for the cause.
C.O.D.E. is guided by an advisory board, which is composed of respected veterans representing the various service branches.
The endowment fights to ensure that veterans find a career they deserve upon leaving the military by supporting organizations that provide former service members with job placement, training and educational services in their post military careers.