Team to end season as Hornets before becoming New Orleans Pelicans
NEW ORLEANS —New Orleans Hornets Owner Tom Benson announced today that at the conclusion of the 2012-13 season, the name of the team will become the New Orleans Pelicans. A name that will represent the culture and resolve of the Gulf Coast region while also symbolizing Louisiana's most pressing initiative of coastal restoration and wildlife conservation. Benson introduced the team's new logos, as well as color scheme, during the announcement.
The team will use and remain under the name New Orleans Hornets until the end of the 2012-13 season.
The team's cornerstone community platforms will focus on two initiatives critical to the future success and prosperity of the Gulf South Region; the health and sustainability of our coastal wetlands and the health and fitness of our region's children. The message of a healthy habitat, in which the Pelican thrives, will provide the centerpiece for a program of healthy living, exercise and education to that of protecting, saving and restoring our coastal wetlands and wildlife. The Pelican will serve as that symbol.
Perseverance and renewal have been hallmarks of our community's resurgence and the Pelican's remarkable recovery closely matches that of the Gulf South Region. The Pelicans will be more than a namesake for the franchise.